IAB汇报2023

The energy industry has seen historically high global wholesale prices, 导致许多人的账单上涨. This has created an unprecedented focus on how, as a society, we create and use energy. Whilst the cost-of-living crisis is undoubtedly the most prominent weight on people’s minds, 另一种担忧也悄然而至——生态焦虑. Fuelled by extreme weather and in-denial world leaders, 它正困扰着后代的思想, 具体地说, 贞, 是谁, 在某些情况下, 建议寻求辅导. Specific triggers send people’s eco-anxiety spiralling, such as the surround sound of media catastrophising and a spike in social video content when extreme heat or flooding hits. 播客, 然而, present a good route for ‘switching off’ and a medium that 贞 can use to ease their eco-anxiety.

因此，为了解决生态焦虑，Acast、Starcom和E.在未来 created the Power Up for Change branded content partnership, a branded content series designed to help 播客 audiences rest, relax and renew when they feel affected by eco-anxiety. This partnership educated listeners on what exactly eco-anxiety is by leveraging genuine experts in the field before providing listeners with resources that work to empower them and diffuse their anxieties. 会议将讨论合作的进展情况, and how brands and creators can approach global news and cultural events.

Libresse (known as Bodyform in the UK) is a trailblazing feminine care brand aiming to destigmatise intimate experiences and drive positive change. Join us as we dig into a ground-breaking campaign that revolutionised digital marketing in the realm of women+'s health.
 
在本次会议上, you’ll learn how we designed an SEO strategy to create influential content at scale, 由全球研究和V-Zone禁忌洞察支持. 的包容性, digital-first approach led to a record-breaking year of organic results and real-world impact – making life-changing intimate health information more accessible to the people who need it.

在这节课中，你将听到阿伯克龙比是如何 & 惠誉 & ASOS合作开发了一种数字优先, multi-channel marketing campaign based on a deep mutual understanding of the Zillenial Target Customer in the UK. Applying the unique ASOS creative lens to the 阿伯克龙比 brand DNA, 这一活动推动了品牌的考量 & 收入——最终的圣杯.

Boots wanted to connect with Uber riders at the right moment throughout summer with powerful creative and messaging that influences behaviours. The core focus of the campaigns was built around reaching people going on seaside staycations, 购物时刻和骄傲活动. We’ll take you on a journey to reveal how Uber executed these campaigns to meet objectives and deliver stellar results across both performance and brand.

制作一个出色的彩乐园dsn需要什么? 火花铸造's Chief Strategy and Innovation Officer will share his favourite campaigns from the last 12 months.